Key Metrics

When I started work as a Web Analyst I must say I took me some time to actually understand the real relevance of the key metrics that are associated with a web site. In this post I will try to lay out my thoughts regarding what key metrics are and what some of them signify. Here goes:

 
 

 
 

Key Metrics: Key Metrics has a somewhat relevance for a web page as a key performance indicator has for a website or business in general. So the Key Metrics for a page would probably tell you how the page has been performing in terms of :

 
 

1. How many people actually viewed the page (Unique Visitors, Visitors)
   
2. How many times was the page viewed (Page Views)
   
3. Was the content /service or what ever the page was supposed to be for really relevant to the user (Exit rate/bounce rate : generally defined as an exit from the page in question)
   
4. How much interest has the page created for the users to navigate for more into your website (page views/session)
   
5. How many times did the visitors come back to a page (sessions/visitor or sessions/unique visitor)
   

    
    

    
    

   The ones listed above are some of the basic insights that you can get from the key metrics for your pages.
   

    
    

   You can do a lot more deep diving into your key metrics numbers to understand more about your website. Look out for more interesting posts here.
   

    
    

    
    

SAS help

PROC IMPORT:

Data can be imported from external sources or DBMS using the SAS
procedure IMPORT

eg.

proc import datafile ="/files/data.csv"
out = mydata
dbms = csv replace;
run;

INFILE method in DATA step:

eg.

DATA read;
INFILE '.../rawfile.dat'
run;


Using DATALINES to insert Raw data:


DATA results;
INPUT name $ height weight age;
DATALINES ;
sam 72 83 24
jack 75 87 25

run;